What can making a cocktail have in common with designing a garment or a piece of furniture? On the surface, nothing, we can all agree on that. However, there are more similarities than you might think. And the fact is that both require creative processes during which research, experiments, trials and errors are carried out and - fortunately - inspiration strikes. All to create products that stand out for their quality, but also for their identity. Because the latter has been on the minds of Mexican creatives for some years now: how to tell the world about the explosion of ideas that take place in our country? How to represent the inexhaustible source of inspiration that gives us its cosmopolitanism combined with the ancient traditions that we fight so hard to preserve?
For Don Julio, the secret is to embrace authenticity. From his trench, he ensures that its use in cocktails is done with knowledge and creativity to make drinks that provoke surprise while offering aromas and flavors that are part of the Mexican imaginary. Similarly, if we think about it, the Pingüino workshop works where designers Santiago and Renata create fun, imperfect and playful objects using materials, techniques and aesthetics that we easily recognize in traditional Mexican handicrafts. The result is a resignification of everything that has nurtured us applied to life and current references.
Fashion, textiles and tequilita
The same thing happens in other disciplines. The creations of Korimi, a studio founded in 2015 by Monserrat Domínguez and Annia Ezquerro, make slow fashion, by hand, following the rules of weaving and dyeing techniques with which the native communities of Mexico work. Their garments, which are made to order to avoid overproduction, are for children, so that the little ones grow up feeling the textiles that are created in their land. This is also the way designer Melissa Avila works, who in addition to garments (here there is a selection for adults), makes spectacular mugs and rugs where every graphic wink is a product of the reinterpretation of ancestral symbols that are part of our national identity.
That said, how could this phenomenon not be experienced in mixology? With the same seriousness of any creative discipline, the experts at Don Julio design cocktails based on the best tequila to give us a sensory experience that immediately makes us think of Mexico. In the Mexico that was and, above all, in the Mexico that is today. All thanks to the combinations of ingredients, the perfect measure of these, but also to the concern for details such as the colors obtained in the mixtures, the cocktail bar in which they are served. Each recipe is the result of days of study and work that aim to create an immersive and stimulating atmosphere in every sip we take. Something we recognize that Don Julio achieves because, when tasting each cocktail, we know that we are in front of Mexico in liquid form.
And as a sample, two recipes that present the most modern and exciting side of our country and that you can prepare at home from now on:
1
Don Expresso
Ingredients:
50 ml of Don Julio Blanco
30 ml of espresso
2 tablespoons agave honey
1 pce. cinnamon stick flamed
Procedure
- Mix the ingredients
- Decorate with the flamed cinnamon stick.
- Serve the mixture using coupe glass
2
Doña Margarita
Ingredients
45 ml of Don Julio reposado
30 ml lemon juice
30 ml orange juice
5 gr of holy leaf
5 ml of Cointreau
Procedure
- Mix the ingredients
- Garnish with tajin frosting and serrano chile.
- Serve the mixture using an old fashion highball glass.